Hey Dra,
Ideally, use clay straight from the packet - it rolls out like a dream. Quickly squeeze it into a rough sausage shape (using cling film) before you start rolling it.
Try using a "snake maker" - either a posh bougth one, or just something simple like a CD case, acrylic sheet, or block of glass. Ideally something you can see through so you know what you're doing!
Be firm with the clay, you need to add a little pressure. And use looong and quite quick strokes, if you "faff" about it will take too long and start drying for you. Same thing with very short strokes (where you just roll back and forth over the clay a little bit) - you'll get nowhere.
If it still cracks, mist it with water like Emma mentioned, cover with a little tent of cling film and let the water sink INTO the clay, not just sit on the surface. After you've gone to make a new cup of coffee, you lift off the tent, make sure the surface is dry enough to handle (doesn't smudge off on your fingers), and then you can continue.
Never try to roll it whilst still damp, or you'll loose loads of clay into your worksurface, fingers, and roller or snake maker. Which is a bit sad.
If you still have no luck, you might also want to try Art Clay Slow Dry, which stays flexible for longer.
Good luck!
Petra